Monday, December 17, 2018

17 December 2019

Not a good day to miss. We went over the final project today. This involved transferring a website to your account. If you have questions (whether you were here or not), let me know!

Thursday, December 13, 2018

Wednesday, December 5, 2018

5 December 2018

Read bot NBA season ticket holders here.

Complete this assignment.  Pick the COLLEGE and the SPORT.

Next class, you will create a buyer persona via Canva.

Thursday, November 29, 2018

29 November 2018

This is the document we will be using today.

Due before we meet next Monday . . . DropIt2Me via the send fils tab at SWOT

Tuesday, November 27, 2018

27 November 2018

You are to read sections II.1-II.3 and complete this assignment (Review Questions) in preparation for an assignment on Thursday.

You need to read this (It's kind of long) for class on Thursday.  We will be using it for the class activity.

Friday, November 16, 2018

Wednesday, November 14, 2018

14 November 2018

Reviewed and discussed Sections 1.9-1.12 in preparation for a test next class period.

Monday, November 12, 2018

12 November 2018

We discussed why sponsorships fail and Rights and Benefits.  Here was your assignment (due by next class period) Identifying Rights and Benefits

Friday, November 2, 2018

2 November 2018

Took a quiz today on Sections 6-7-8.

Got motivated to do a little marketing . . . 

Wednesday, October 31, 2018

31 October 2018

1. Did assignment/grade verification sheets

2. Read the chapter on Ambush Marketing (I.9)  While reading, complete this assignment Review Questions. Drop it 2 me by the end of class.


Friday, October 26, 2018

26 October 2018

Pick any of the assignments in the Leveraging Sponsorship section and turn in by the next class period.

Also had a chance to work on your book website.

24 October 2018

Worked on projects, submitted URL and discussed Leveraging Partnerships.

Monday, October 22, 2018

22 October 2018

Took the quiz and then discussed pricing with a Davis Football example.  Remember, cost, retail, value!

Tuesday, October 16, 2018

16 October 2018

Worked on Book website and then completed a "review assignment."  Upon returning from the break there will be a test on Sections1-5, and the questions should look pretty familiar.

Friday, October 12, 2018

12 October 2018

After reading, complete this worksheet based on the 30 for 30 watched in class.DropIt2Me for credit.

Wednesday, October 10, 2018

Monday, October 8, 2018

8 October 2018

Got your Wix site ready for the book report.  You ar enow allowed (encouraged?) to take the book home to make sure you read it in time to complete the website.

Began reviewing a real sponsorship proposal.

Thursday, October 4, 2018

4 October 2018

Guest speaker.  Tell me again that sports marketing is not exciting!

Monday, October 1, 2018

Friday, September 28, 2018

28 September 2018

Today we reviewed your group assignment.  I think we need a bit more time on the concept of selecting sponsorships to meet objectives.

Then an in-class presentation on current events. (those who did not go today can present next time)

Wednesday, September 26, 2018

Monday, September 24, 2018

24 September 2018

Be sure to register for the Aggie Invite!

Watched 30 for 30 on the USFL and discussed.

Thursday, September 20, 2018

20 September 2018

Today we had our first guest speaker, Dave Champlin.  You need to work on your questioning skills.  A great resource but you did not take advantage of it!



Tuesday, September 18, 2018

18 September 2018

Complete the assignment Lifestyle Association on section I-5: Why Companies Sponsor.?  and these review questions. Name them correctly and drop them to me vis the "send file" link on the website.

Thursday, September 13, 2018

13 September 2018

Today we reviewed  "Why Companies Sponsor" and then did the Review Questions (last assignment on the top of the 1st page of the section)

Tuesday, September 11, 2018

11 September 2018

Discussed the reasons companies sponsor sports.  What are they looking for . . . 

Friday, September 7, 2018

7 September 2018

1. You need to be prepared to give a summary of ANY article form ANY of the newsletters we subscribed to.  30-34 seconds of key points.

2.   Assignment today is What's In It For The Partner? Due BEFORE our next class.


Wednesday, September 5, 2018

5 September 2018

1. Learned how to submit assignments, after naming correctly, through the website.  It is simply Drag & Drop.

2. Discussed the Kaepernick sponsorship from a marketing perspective.

3. Discussed your assignment ( marketing at sporting events)

4. Gave you info. on the event below. Take the card, pay $20 in the office and give me the receipt by Friday.  Price goes up next week. (DECA membership NOT required for this conference.  Counts toward professional development points.)




Friday, August 31, 2018

31 August 2018

For WEDNESDAY (due before class) Read Sports Marketing Defined.  This is Section I.2 in your WEbBook.  On the top of that page is a list of assignments.  Do the first one called Samples of Sports Marketing.

Save the document as 7-LAST NAME-Sample of SM and email it to me as an attachment.  Use this address: MoreThanJustTheScore@gmail.com

Have fun with this assignment . . . 

REMINDER:  Be sure to subscribe to the newsletters that are linked on the WEBPAGE for your class.  Come to class ANY day ready to share one of the articles you read in order to get points for your Professional Development score.

29 August 2018

Worked and discussed more on history, including your assignment.

Monday, August 27, 2018

Thursday, August 23, 2018

Day 1

Good class today.  Your assignments are simple:

  • Complete the disclosure
  • Subscribe to the newsletters

Wednesday, July 25, 2018

Remember . . .

This is not a SPORTS class.  This is a sports MARKETING class. It helps if you love sports, or at least like them. However, this is a business class so we will deal primarily with the business side of sports.  Not the game, but behind the scenes.